We're late to the table, but not unintentionally so: green might be mainstream chatter today, but whether it's here to stay is a question. And so companies like mine test the waters in small measures: quippy little packages for the feel-good crowd, but nothing too in-depth or substantial: clean green: yes. Build green: no. Green wedding, yes. 10 steps to a carbon-neutral life: no. Americans don't historically inconvenience themselves until they're forced to. Nor do they tend to really believe worst-case scenarios. Not really. So we're playing to a fad until indications change, and we'll see how far "save the planet" can travel in its new clothes.
Whatever the passing fancies of the adult crowd, my kids have been fully trained. L sings a tune at night--"Someone's gonna use it after you. Someone needs the water when you're through." M turns off the tap as soon as she's wet her toothbrush. They recycle. They look at wasteful packaging in the store. They ask where the garbage goes. They learned none of it from me.
Which is, I guess, how paradigm shifts go: the old guys die out. And are cremated.
1 comment:
You are right about our tendency to be forced into things. I am always amazed that the WW2 ration programs and things like saving your cooking greases and turning them in (they were used to make explosives) actually worked!
Hopefully $4 gasoline will help some in that regard; we'll see!
alan
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